Missguided has enjoyed incredible success as a cutting edge, ladies fashion e-retailer. The mission of the brand is to design a clothing range that empowers females globally to be confident in themselves and who they want to be. They create designs with in-house talent and are constantly refreshing themselves. It’s not just fast fashion, its rapid fashion as they drop over 50 brand new styles every single day.
John Anthony Signs worked closely with a major London design house to implement a sign spectacular in ladies retail at their Westfield Stratford store. The store included faceted, 1.5m high, pink mirror chrome letters, numerous interchangeable lightboxes, neons, graphics, pearlescent chrome vinyl to the central lift shaft, glitzy 1.8m high dollar symbols covered in pygmy bulbs and much more.
The store looked fantastic and was a credit to the design team and to the management of Missguided for pulling off such a bold and ground breaking retail experience, which we are very proud to be part of.