Although we’d only been working with KFC for six months, they trusted us to manufacture and install all the signage for their two new flagship sites at Cannock and Nuneaton. The brief was challenging - a completely fresh look and feel with a contemporary appeal that would fully modernise their offer. We relished the challenge, and took care of everything from the moulded letters on the building, external fascias and directional signage around the car parks and the drive through to the interior graphics and display menus.
But the story really started half a year earlier. KFC’s incumbent supplier had struggled for eighteen months to overcome a technical issue with the moulding of letters caused by the thin serif that was specified. We resolved the problem in principle in two months and had it fully cracked in three, using a combination of vacuum forming and press moulding technology. We were also able to improve the quality, reduce the cost, and deliver an 80% energy saving through the use of LED illumination technology.
We now mould all of KFC’s letters for other sign companies who support them in the UK, as well as managing a wider programme of signage and other components including ceiling and lighting features.