Gone is the dilapidated, windswept urban jungle. In its place is a bustling, modern, spacious shopping and eating hotspot. The £24 million facelift of the Brunswick - opposite Russell Square underground in London - has paid off.
The signage was never easy. Because the site is mounted above a car park, the bases for totems and flagpoles presented a constant challenge without the normal ground depth available. But it was a challenge that we were determined to meet – installing four 6 metre and three 8 metre freestanding banners and directional totems in addition to LED signs, wayfinding and tenant project signs. We also designed, made and installed a striking illuminated circular entrance focus that neatly shrouds an air outlet.
As well as working with the attention to detail needed to meet the exacting expectations of design company Momentum, we were formally rated the best subcontractor on site for many months by the main contractor ISG.