“John Anthony created incredible sculptural pieces that fit perfectly with the creative concepts behind Selfridge’s Body Studio. From laser etched wayfinding mirrors to beautiful gold hanging escalator sign, all the pieces reflect the delicate and complex nature of the project itself and has resulted in one of the most creatively lead signage projects Selfridges has displayed.
Their knowledge of production materials and methods hugely assisted in creating not just perfectly executed, beautiful designs, but also finely crafted pieces that have quickly grown to iconic status in the Selfridges store.” – Selfridges
As stated in the above testimonial, the works that we carried out at the Selfridges Body Studio were more pieces of art and sculpture than they were signs.
To manufacture the signs, that were designed by Selfridges in-house design team, took great skill and craftsmanship and we are very proud of what we achieved, for what is, the largest department within Selfridges for ladies fashion, fitness and wellbeing.