Retail: La Senza Intimate settings
Comfortable, romantic and sensual. Beautiful exquisite and affordable. That’s La Senza lingerie ... and their intimate retail settings give women of all ages the unique La Senza shopping experience.
But our involvement started with a very different sort of experience. On a trip to the north, our MD Frank Atton noticed that some of the fascia signage being supplied by another company was badly letting down the brand. Letters were falling off. The illumination was patchy. The prototype we developed proved how much better it could be.
Some time later, we were asked to develop a new 3D look in collaboration with the John Herbert Design Partnership. It included the main external fascia, internal wall coverings, fitting room signs and back wall cash desk signs. The pilot store was the first of many. We went on to manage the rollout of La Senza’s seductive new signage across every one of their UK stores.